FORMULATION & PRODUCT DEVELOPMENT
Earth Tu Face focuses on creating a purely plant-based 100% natural skincare line, free of toxins and synthetic compounds. Our skincare line is formulated with plants that heal, restore and rejuvenate skin. We develop effective, safe, and ethical products directly from nature and believe in the natural world’s ability to deliver results.
Earth Tu Face started when Sarah Buscho’s quest to find gentle skincare products that would be kind to her skin and the earth proved to be a challenge. So, as a trained herbalist, Sarah set about formulating her own purely plant-based skincare line free of toxins, with fellow herbalist Marina Strom.
“I just felt like why not create lotions, salves, washes, and scrubs with everything I wanted in there and nothing I didn’t. Nature has every solution and so much magic. Why not use what the earth provides instead of dodging chemicals or buying a synthetic solution for one key ingredient?” says Sarah, founder of Earth Tu Face. The resulting products were too good not to share, and when word of mouth carried the line into the first few stores in 2010, “I took a pause thought, wow, this could actually be a business.” Since then, Sarah has taken the reins and grown the business from the ground up. Now she brings her formulation prowess to brands seeking uncompromising, earth-friendly, all-natural products.
Sarah studied Clinical Herbalism at Ohlone Herbal Center, aromatherapy at Twin Lakes College of the Healing Arts, and natural perfumery at the Natural Perfume Academy. She holds a Bachelor of Arts from the University of California Santa Cruz in Community Studies. Sarah’s formulated products have been featured in magazines such as Vogue and Marie Claire, and can be found in stores across the globe including Net-A-Porter, Follain and Anthropologie.
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Concepted by The Thinkery Studio. © 2021 Earth Tu Face